There are things I’ve seen during my research in setting up my ETSY shop, things that unfortunately stand out for all the wrong reasons… and these things are really easy rookie mistakes to make! But lets identify them now and help make sure you don’t make these mistakes when you’re setting up your own shop!
Have you ever searched for something on ETSY and seen the really dark shadowy images that stand out but for all the wrong reasons! Seriously, it might be hard to work out the best way to take a good photo and what elements will work/won’t work… and it might be easy to just give up before you’ve even started (trust me I’ve been there!) but you really need to nail photography! Your feature image needs to stand out for all the right reasons!
- Take a wide photo and crop in to your product… and when you think you’ve cropped enough, try cropping a little more!
- Take your photo outside in the shade
- Fiddle with a good photo app to get the right balance (I use snapseed)
2. Lack of Shipping Information
Have you ever gone to buy something on ETSY but there isn’t much useful information on shipping? People love information! Especially when they are planning to purchase something… And if you’re leaving out important stuff like lead time on shipping and vague shipping prices or even worse over inflated shipping prices then your potential customer is going to shop elsewhere!
- Consider how shippable your item is and the cost of packaging to ship it safely
- Consider how you are going to ship your items… Courier or postal service?… Then ask them for quotes to send to different places… Add these to your shipping policies and your listings page
- Make sure to include a clause in your shipping policy explaining what country you are shipping from and that you are not responsible for custom charges, fees or delays.
3. No Option to Customize
I talk about this a lot! But its important! This is the one thing that can really help you in your ETSY business, that’s because people like to be able choose their own colours, words, shapes, etc… And because you hand make your items you can give them that option! And they’ll love you because you’re making something awesome just for them!
- Use the customize option in your ETSY listings set up to help people make your item personal to them
- Invite people in your listing description to convo/message you to customize or tailor an option to suit their needs
- Set your item to ‘custom order’, that way you don’t need to pre make a whole heap of different options, people will choose the options and you’ll make it when the sale goes through!
4. Plain About Page
People love to understand exactly who they are buying from! If you’ve ever sold at a market you’ll know how much people love to have a chat and find out about your making process and your inspiration. For them, when they buy your product they can tell others the story behind the item and that’s something really special!
- List your inspiration behind feature items in your shop
- Make sure you have a photo of you in your about section and your personal profile
- Make sure to add photos of your making the items
5. Poor Product Research
Make sure to do your research first! You want to find your unique idea and turn it in to a profitable endeavour and that means researching your ideas! Make sure what you are selling is hot right now! You can choose to be more experimental when your shop is established and getting some sales but for now lets focus on making some profit and the best way to do that is to make sure your items are something people really want!
- Think about major holidays – Christmas, Halloween and Easter being top selling times for ETSY… What products could you make that link into these holidays?
- Ask family and friends for some honest feedback – ‘would you buy this’ and ‘why/why not’
- Identify you ‘niche’… Who are you selling to? What is something that they’d love to own? What styles do they love?
I hope these tips help you open your ETSY shop with confidence!
If you would like to open your ETSY shop like a pro but are feeling a little overwhelmed by the whole thing then you might like to take my 30 day course!… You’ll get bit-sized steps each day delivered to your inbox! All you need is roughly 10 minutes a day and you’ll be on your way to opening your ETSY shop like a pro!
Much love to you all,